Managing for Creativity

As we move from the Technological Age into the Conceptual Age, management is going to have to make adjustments if they want true innovation. The following excerpt from Managing for Creativity in the current Harvard Business Review Online, demonstrates the core of the challenge management faces.

Creative people work for the love of a challenge. They crave the feeling of accomplishment that comes from cracking a riddle, be it technological, artistic, social, or logistical. They want to do good work. Though all people chafe under what they see as bureaucratic obstructionism, creative people actively hate it, viewing it not just as an impediment but as the enemy of good work. Do what you can to keep them intellectually engaged and clear petty obstacles out of their way, and they’ll shine for you.

My, what a concept. posted by Cyndy | link | | |
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